It's just one of those crazy Internet things: With no content about a topic, you can get still get many site visits from Web searchers simply because you mention a topic.

This Andy Willoughby business and his 'three-step plan' have become a mainstay for us, simply because some weeks ago we half-mindedly said:

Well, hello, how in the world are ya' anyway? I'm Andy Willoughby and I've got the three-step plan to help you and your family achieve your financial dreams, and you can do it all from the comfort of your own home....

I think half the visits here are from google searches on Andy Willoughby.

[HEY - I warned this scenario was coming, ok?]

Andy's radio commercial plays on one of the local 'Christian' stations and we mentioned it because:

A) Andy Willoughby sounds an awful lot like Ned Flanders, and

B) 'Christian' advertising on the whole seems like a slightly dodgy business.

I say this because on the face of it any company that places an ad on a Christian outlet and presents itself as 'one Christian to another' seems a little suspect. I'm not sure exactly how to explain this, but one illustration that comes to mind is the sale of indulgences, circa 1500 AD. 'A shilling in the bucket dings, another soul in heaven sings' or whatever the ditty was.

Clearly false advertising, but also apparently compelling because it says 'hey we're all going to heaven together, so hire us to build your deck,' as though Christianity was basically a confederation of believers with whom prime sponsorship opportunities are still available.

Andy Willoughby seems important as a lesson about this, because he comes off as blatantly trying to capitalize on a cultivated image of 'just one of us Christians' AND his product seems quite reminiscent of others propositions not generally respected when promoted this way: Home-based businesses.

I'll have to do a little digging when the time is available, to see what Andy is all about. In the meantime, I appreciate the visits.